HBI 2023

Tuesday June 20, 2023

2:30 pmRegional Opportunities

How to succeed in the GCC

Opportunities in the GCC, in particular in Saudi Arabia, are gigantic but accessing and understanding these markets isn’t easy, it requires strong local knowledge and partners to be successful. In a highly competitive, brand-oriented market getting it wrong is disastrous. This session discusses the opportunities and gives practical advice on how to succeed.

The session is followed by a networking break to provide delegates with an opportunity to meet local partners and investors from the region.

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