HBI 2022

Wednesday June 22, 2022

11:00 amInteractive Workshop

How to Build a Brand – Interactive Workshop

How do you best build a robust health care brand? Building B2C loyalty and trust with new patients/clients, creating a company people enjoy and seek to work for, building B2B partnerships with regulators and payors – these priorities leave many questions. Should they all be aligned? How do you best measure effectiveness? How do you best implement?

Workshop Leader:
Kirsty Bashforth, SVP, Chief Business Officer, Diaverum

Diaverum has spent the last two years on a rapid brand building exercise and Kirsty will share this story and learnings. Kirsty is an expert in communications, organisational culture and change management, and the author of Culture Shift (Bloomsbury 2019). She spent over 20 years at BP including as Director of Values.

After a short presentation, delegates will work in small groups to discuss their brand building issues before feeding back their learnings to the wider group. This interactive workshop is your opportunity to share your thoughts and opinions whilst learning from the success and mistakes of others.

Kirsty Bashforth
Kirsty BashforthSVP, Chief Business OfficerDiaverum

St James - 4th Floor

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